Recently I joined a presentation on the Business Case by Michiel van der Molen. He wrote an interesting book called 'Waarom doen we dit eigenlijk?' (Dutch only for now meaning 'why are we doing this at all'?). A very strong appeal for the use of a business case when managing projects.
Of course it is about cost, scope, use and profit. But I was especially pleased by the importance of the reasoning behind the business case. What at all are we trying to achieve. What is the thing that matters most when making decisions on projects? To what end are we undertaking this activity? It's not to just make something, it is to achieve something.
For decisionmaking it is information to refer to. For projectteam members it is information that motivates them. It's the dream that helps everybody work in the same direction. That's why it is good to make a oneliner stating the dream of your project. It will sparkle the action and give focus in your project.
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